PERSEE, Riyadh, Saudi Arabia

The flagship store of Persée Paris in Riyadh is an immersive expression of the brand’s refined, contemporary vision of jewelry—a space where minimalism meets exceptional craftsmanship, and where lightness and fluidity define both the architecture and the jewelry it showcases.

Inspired by the mythology of Persée, a tale of strength and legend intertwined with the raw beauty of nature, the boutique is conceived as a dialogue between stone and sea. The design subtly evokes the Mediterranean, its undulating shorelines and timeworn architecture, through the use of organic forms, soft textures, and a palette of warm, natural materials. Light travertine stone sets the tone, grounding the space with an earthy elegance, while the fluidity of the boutique’s sculptural lines mirrors the delicate weightlessness of Persée’s signature floating diamonds.

The interplay of light and reflection plays a pivotal role in shaping the experience. The walls feature rippled metallic elements within concealed lighting coves, casting a mesmerizing play of reflections reminiscent of sunlight dancing on water. This ethereal ambiance, both dynamic and serene, reinforces the brand’s connection to purity and movement, inviting visitors into an environment that feels at once intimate and infinite.

Jewelry display counters, like stone juxtaposed with sleek metallic surfaces, create a tactile contrast between nature and modernity. Their flowing, organic contours guide visitors intuitively through the space, reinforcing a sense of effortless movement.

At the back of the store, a succession of softly curved partitions extends the spatial rhythm, layering depth and intimacy. These alcoves house exclusive services, including Persée’s signature piercing lab and bracelet welding station, seamlessly integrated into the boutique’s fluid composition.

More than a retail space, the Persée Paris flagship in Riyadh is an architectural embodiment of the brand’s essence. It is a place where jewelry is not just displayed but experienced; where nature, myth, and craftsmanship converge in an atmosphere of understated luxury and poetic beauty. In every element, from materiality to lighting, BOIFFILS Architectures has crafted a boutique that celebrates Persée’s luminous vision—a sanctuary of modern elegance that speaks to those who wear their jewelry like a second skin.

LOCATION: Centria Mall, Riyadh, Saudi Arabia

CLIENT: Persée Paris

PROGRAM: Interior design for Persée's first jewelry flagship store

PROJECT TEAM: Marion Pierre, Arda Beyleryan, Victoire Bonniol, Jin Qiao Liu

PROJECT AREA: 120 sq.m

COMPLETION: 2024

PHOTO CREDIT: BOIFFILS Architecture, SAN